Thursday, 10 September 2015

PORTER'S FIVE FORCES ANALYSIS FOR A LAUNDRY LOUNGE IN RAUB, PAHANG


Bargaining power of customers
Bargaining power of suppliers
 
ü  Low costs of switching to similar services (ââ)
ü  Tight budget (â)
ü  Large number of Students (0)
ü  Clean clothes as necessity of life (0)
ü  Uniqueness of Laundry Lounge (0)
ü  Few substitute service available (0)
 
ü  Small number of commercial laundry equipment suppliers (ââ)
ü  High cost of switching to other laundry equipment supplier (ââ)
ü  High importance of washing and drying machines in the business (ââ)
ü  Start-up company (ââ)
ü  Large number of suppliers for Laundry Lounge’s additional services (0)
ü  Numerous premise for lease (0)
 
Rivalry of existing competitors
 
ü  Existing brand recognition is low (+)
ü  Low industry growth rate (0)
ü  Small number and small size of self-service laundry stores (0)
ü  No outstanding competitors (0)
ü  Poor diversity (0)
ü  Information about the industry is no yet complicated (0)
ü  No or very small advertising expenses (0)
 
Threats of new entrants
Threats of substitute services
 
ü  Easy to copy (â)
ü  No proprietary factors in the industry (â)
ü  Brand value in the industry is still low (â)
ü  Moderate capital requirements (+)
ü  Difficulties in finding suppliers (0)
 
 
ü  Daily habit of washing and drying clothes by hands at home (â)
ü  Low or moderate quality
ü  High price (0)
ü  Clear differentiation (0)
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1 comment:

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