SWOT ANALYSIS

STRENGTHS	WEAKNESSES
ü  Modern equipment especially payment system ü  Convenient service from washing, drying, ironing to home delivering	ü  Store with limited space ü  Small number of washers and dryers ü  Low brand awareness ü  Unclear price list
OPPORTUNITIES	THREATS
ü  Small number of self-service laundry stores in Malaysia ü  Large amount of working people and students ü  Cheap labour source	ü  Daily habit of washing clothes by hand at home ü  The business model is easy to copy